Octane

Branding & Design
Packaging Design

SITUATION

It has been a busy year for Town Spirits coming out with three new beverages this year alone. All Town Spirits knew was the name of the drink was and what the ingredients were going to be – they left the rest up to Wisdom. So how do you design a label to bottle up the energy contained in a spiked energy drink and captivate your audience? 

SOLUTION

Design the label to pop off the shelves like this! Geometric shapes with complementary typeface for Octane’s word mark combine to create an explosive and energetic design that customers just can’t miss and are sure to remember. In recent memory this was the fastest  ‘Yes’ a parter has ever given to a design. Octane is Wisdom’s newest label design to be found on shelves at your local package store for Town Spirits this year.