Breathe Free

Complete Branding Package
Brand Strategy
Brand Messaging
Visual Identity
Website Design & Development

SITUATION

Breathe Free has been leaders in the cannabis culture since before cannabis went mainstream. After partnering with the right people and receiving millions of dollars in funding for a giant production facility Breathe Free was positioned to rise from the underground and show the world what the true potential of cannabis is.

Breathe Free needed to define their brand, personality, and positioning before launching. They needed a clear brand strategy, messaging system, packaging, and a website to unlock their brands potential and to become the leaders in east coast cannabis culture.

 

SOLUTION

Wisdom delivered a complete brand strategy, messaging system, and visual identity, packaging, and a website that is igniting a cultural movement around the highest quality cannabis made by those highly respected in the underground.

The branding, packaging, and website is captivated the young recreational cannabis consumer with an authentically unique and differentiated brand experience that is stylish, gritty, and clean. Wisdom empowered Breathe Free with the messaging tools that resonate deeply with the most discerning consumers, and are well on it’s way to turn Breathe Free into a thriving community of like-minded cannabis connoisseurs.

By tapping the Breathe Free cultural cache we are telling brand stories that add layers of mystique and intrigue that are turning consumers into loyal advocates. Wisdom built the brand with the essential elements needed to turn the torch logo into an iconic, industry recognized mark and transform Breathe Free into an industry leading recreational cannabis brand. 

Logo designed by James Martin. 

(Note: Nothing for sale)