Project Information

Falafel King

Brand Messaging
Brand Identity
Campaign Strategy
Content Design & Activation
Retail Experience Design
Digital Marketing
Social Media Management

SITUATION

Falafel King opens it’s 3rd store in Boston at 144 Tremont St and needed to get the word out. Traffic was much slower than anticipated for long after opening, draining their bank account and wearing out the owner. The challenge: how do we fill the cash register at this new location every day?

SOLUTION

Falafel King has been a beloved go-to Mediterranean restaurant in Boston and has an incredible reputation for their delicious and healthy food with incredible service. What we needed to do was craft and share the Falafel King story with our new neighbors and the rest of the city. With a combination of clear brand messaging, crisp photography, and compelling design, Falafel Kings new location quickly started performing better than ever before. The digital marketing, social media experiences, and new business partnerships we created gave Falafel King lasting momentum taking Falafel King Tremont St. out of survival mode and into a comfortable state of growth. Falafel King has since hired Tommy as a full time client.

AUTHENTIC MEDITERRANEAN CUISINE

Founded in 1996, Falafel King is a local destination for authentic mediterranean food. Since food is essential to life we believe in treating food with the utmost respect from its origins, to how it’s prepared, to how it’s served. That’s why we’re building a community centered around real authentic mediterranean food.

We don’t believe we can thrive on food alone though. We also believe in treating everyone like family while giving that special kings touch so everyone leaves energized and inspired. By doing so we’re empowering individuals to pursue their passions, fulfill their dreams, and make the greatest impact on our community.

In 1990, Kadhim Alzubaidy stepped set foot in America without a dollar in his pocket and nothing more than an immense feeling of opportunity.

Coming from working in a family business restaurant he immediately set his eyes on working in the restaurant industry. Over the course six years he worked for five different restaurants, learning what people liked and the ins and outs of our culture. Determined to bring something new he began developing his own unique style of taste including his own special falafel recipe.

He found that the Mediterranean food in Boston didn't represent how good it had the potential to be. In 1996, he had the opportunity to open his own restaurant and took the chance on Winter St. in Boston.

As the business grew he has remained true to his beliefs that everyone of his customers should be treated like family, that quality reigns supreme, and that every plate should be handmade with love.

Today we're proud to announce the opening of his 4th store in Boston, celebrating real Mediterranean food and building a community filled with inspiration, passion, and meaningful connections.

His story continues everyday with the smiles he puts on everyones faces when they taste his delicious Mediterranean food.