Project Information

Elan Initiative

Brand Strategy
Brand Messaging System
Brand Identity Design
Content Strategy

SITUATION

There are imminent environmental and social threats facing our planet and our species. The good news is we have the solutions and means to fix them but how do we create a brand that attracts the right people to get involved and take action?

Solution

Create a exciting and appealing brand identity with intriguing storytelling and clear messaging. Elan Initiative is all about reframing our beliefs about what we’re capable of as a society and facing real life challenges in the most direct way possible. The brand identity we created aims to bring an air of simplicity to a field of seemingly complex problems. The graphics designed signify the ripple effect that one person or movement can cause in the world today.

Project Information

Elan Initiative

Brand StrategyBrand Messaging SystemBrand Identity DesignContent Strategy

SITUATION

Solution

Brand Strategy
Brand Messaging System
Brand Identity Design
Content Strategy