Karl Gerth

Website Design  
Website Development
Branding & Design

Situation

Karl Gerth is a well known Chinese Studies author and Professor at UC San Diego. The author of 2 books already, Karl was releasing his highly anticipated 3rd book ‘Unending Capitalism’ and needed a website that would present him in a professional image while making his book appealing and accessible.

Solution

Wisdom designed and developed a completely new website for Karl using various modern website elements such as motion effects, parallax scrolling, and responsive design optimized for desktop, tablet and mobile. Wisdom built in consistent branding elements including custom iconography and color palette that makes the website feel cohesive. Beyond design the website is centered around functionality and purpose, highlighting various methods to purchase the book and get more information.