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Woostah Mule

Branding
Packaging
Label Design

Situation

The industry for canned mixed drinks is booming and packaging is everything in this industry. Town Spirits from Boston, MA engaged Wisdom to design their newest concoction – the Woostah Mule. “Woostah” is how the locals pronounce Worcester, the 2nd largest city in Massachusetts. The Woostah Mule is a Bostonians take on the Moscow Mule, served with whiskey. Yum!

SOLUTION

With every design Wisdom makes you will find meaning and storytelling. The lines running through the design represent the many highways, waterways, and airport that go through the city of Worcester. The hammered dot design reflects the traditional Moscow mule copper cup the refreshment is served in. The original Woostah Mule shown here is a collaboration with GinsengUp which crafts beverages packed with premium ginseng. Look for Woostah Mule on shelves in 2022!
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Many business owners have underwhelming branding and it's turning customers away so we created The Wisdom Method™ to help business owners clarify their message, modernize their visual identity, optimize their website, and elevate their content so they can grow their business.

© 2015 - 2025 Wisdom LLC All Rights Reserved.

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Many business owners have underwhelming branding and it's turning customers away so we created The Wisdom Method™ to help business owners clarify their message, modernize their visual identity, optimize their website, and elevate their content so they can grow their business.

© 2015 - 2024 Wisdom LLC All Rights Reserved.