Synoia

Through the Wisdom Method™ brand workshop the brands strategy became clear. 

Synoia has a unique product in the market that combines a micro-current technology device with a variety of heads (lotion capsules) giving a professional and personalized facial treatment in the comfort of your home. 

This distinctive combination drove Synoia’s positioning as Adaptive Skincare™ and tagline Skincare that grows with you™ as you can change the head based on your skins needs at that time.

The target consumers drawers are full with skincare products that have let them down. The brands purpose is to guide you back to what you really need – with one product. Due to the unique nature of its product, Synoia aims to simplify your skincare journey, offering the complete skincare solution that is with you for life.

Skincare consumers are doubtful of skincare products efficacy, overwhelmed with options, and are in search of products that they can trust. As a trusted industry leader used by professionals consumers can find confidence in their products. Thus spawned another key message for Synoia: Tested. Tried. True.™

To build a brand you need to stand for something. The majority of skincare brands are anti-aging / youth chasing creating an unrealistic standard. We wanted to be the brand that made people feel confident in their own skin no matter how old they are or what treatment they needed – to be that brand rooted in truth, reality, and science. 

The Synoia team was thrilled with the new brand identity and quickly got to applying it to packaging, website, and more.