Complete Branding Package Naming Brand Strategy Brand Messaging Visual Identity Logo Design Website Design & Development Social Media Content
SITUATION
For years founder of Trio, Amanda Donahue, has been cooking and catering for families and large events. It came time for her to turn her side hustle into a professional brand so she could position her product in a way that attracts her ideal customers, pursue her calling to cook to the fullest, and grow her business.
SOLUTION
Wisdom delivered a complete branding package including company name, strategic messaging, visual identity, website, and social content that instantly made the Trio brand cohesive, recognizable, and appealing to her target audience and loyal customers.
The Trio brand stands for creating tradition and routine in peoples lives, reminding us the importance of eating together, and understanding what we consume. Trio is a brand on a mission revitalize, restore, and reconnect us because a meal should fill us up in more ways than one.
The name Trio was inspired by the three generations of cooks that Amanda was a part of growing up that shaped her life. The Trio Olive Branch logo stems from Amanda’s mediterranean roots. Olives represent peace and victory, the exact type of feeling she wants her customers to feel at the end of a long day.